The operating system for creator marketing
Turn influencer marketing from a series of bets into a compounding growth engine
Advocacy and performance media in one AI-powered platform that gets smarter with every brief, ad and conversion.
Creator? Get the app
The market has changed
Winning brands build creative engines, not campaigns
For a decade the edge in social was targeting. That edge is gone. Privacy changes cut the third-party signal, and the platforms handed targeting to their own AI. You feed the machine, it finds the audience.
Creative is the new targeting.
Creator ads are the winning ads. The hard part is making them at scale without blowing your budget, then turning them into performance media that converts.
Expensive at volume
Quality creator content costs to produce in bulk.
Slow to do properly
Briefing, production and approvals eat weeks.
Hard to operationalize
Moving content into your ad stack is messy.
We solve for all of that.
The compounding growth engine
Connecting your data, creators and ad platforms into one learning loop
Build relationships that compound
Long-term, mutually rewarding creator relationships, with the value of every partner measured.
- Scale the relationships you can manage
- Streamline briefing, comms and approvals
- Automate measurement, contracts and payments
Organic content from your roster, at scale
Turn it into media that scales
Put that content and those relationships to work as paid performance.
- Run Partnership Ads from creator profiles
- Test and optimise creative with AI
- Buy across Meta, TikTok, Google and AppLovin
What you can do
One platform for every kind of creator marketing
From celebrity partnerships to UGC that goes straight into ads, and everything in between. It all runs on Humanz.
Creator & celebrity partnerships
Build always-on relationships across every tier, from celebrities and brand ambassadors to micro and nano creators, with their talent managers fully in the loop.
Community & fan advocacy
Turn customers, fans and superfans into an advocacy program: rewards, trusted endorsements and how-to content that markets for you.
Gifting & seeding at scale
Run product seeding programs that put your product in the right hands and generate organic content and product reviews.
Campaigns, sponsorships & events
Activate one-off campaigns, launches, sponsorships and events with the right creators, fast.
UGC & Partnership Ads
Brief, produce and run UGC straight from creator profiles as paid ads that convert. Powered by Humanz+.
Affiliate & creator commerce
Drive trackable creator-led sales across Shopify, Amazon, TikTok Shop and live commerce, or in-app via Adjust or AppsFlyer.
The AI creative engine inside Humanz
Produce, test, optimise and scale Partnership Ads from a single platform. UGC straight from creator profiles into your performance media.
- AI-led research, briefs and creative concepts
- Ads from thousands of whitelisted creator profiles
- Full-funnel attribution and campaign grading
How you work with us
We use our platform to make you win
We are a technology company, but we don't hand you software and wish you luck. We do as much of the work as you need, from running your whole engine to handing you the keys.
Managed growth
We run your advocacy and performance engine end to end, through our own team or our global network of partners. Strategy, production, media and optimisation, done for you.
Build my planEmbedded team
We build and train a dedicated creator marketing team inside your business, running on Humanz, then hand over the keys.
Talk to usSelf-serve platform
Prefer to drive? License the platform and run it in-house, with support whenever you want it.
Explore the platformWho it's for
Built for D2C brands, enterprises and agencies
Whichever you are, the platform and the team flex to how you work.
D2C brands
Growth teams scaling efficient acquisition
- Scale UGC and Partnership Ads to lower CAC
- Find winning creative faster, then back it with budget
- Attribute sales across web, marketplace and in-app
Enterprises
Global brands across teams and markets
- Run every brand and market on one governed platform
- Control permissions, contracts, payments and brand safety
- Local benchmarks and methodology, globally consistent
- Measure relationships and ROI across the portfolio
Agencies
Delivering creator marketing for clients
- Manage every client and creator in one place
- Deliver advocacy and performance, white-label or co-delivered
- Lift margin and client retention
Why Humanz
Why we're different
AI that compounds
One learning loop connecting all your data, creators and ad platforms. Every brief, ad and conversion makes the next one smarter.
Attribution across every platform
Measure across Shopify, Amazon, TikTok Shop, Adjust, AppsFlyer and GA4, including the media halo across all of them.
Permission, not scraping
Verified data built on real collaboration. Creators and their managers are active participants, not scraped profiles who don't know they're listed.
Partnership Ads at scale
Run ads from thousands of whitelisted creator profiles, not just your brand handle.
A team in the industry, not just building for it
Teams worldwide build the methodologies and benchmarks we share with you, and we run on Humanz ourselves. People and a platform, not software and good luck.
People performance, not just media performance
Billboards don't have feelings, people do. We motivate creators with transparency on briefs, KPIs and their real performance, plus incentives that reward results.
How we compare
Humanz vs the alternatives
| HumanzPlatform + experts, end to end | Other platformsSubscribe and self-learn | In-houseBuild and run it yourself | |
|---|---|---|---|
| Advocacy and performance in one platform | One or the other | Rarely both | |
| Attribution across web, marketplace and in-app | Limited | Hard to build | |
| AI that compounds across campaigns | Some | No | |
| Permission-based, verified creator data | Often scraped | Manual | |
| Talent managers supported | Usually ignored | Manual | |
| Partnership Ads at scale | Secondary | Rare | |
| Service from fully managed to self-serve | Tool only | You are the service | |
| Global coverage, 30+ markets | Usually one | Hard |
Good news travels fast
Turn creators into your most powerful growth channel
Tell us your goals. We'll show you the plan and the platform behind it.
No commitment. Available in 30+ markets.
Book a personalised demo