Hello South Africa
For the fifth year in a row, Humanz is proud to bring you the most comprehensive influencer marketing benchmarks for the South African market. As the industry continues to evolve, so does our approach to measurement, analysis, and strategic insights.
This year, we’re taking it even further—providing not just the latest benchmarks but also new frameworks and tools so both marketers and creators can get a better understanding of the industry and begin to turn these numbers into action.
So, what’s new in 2025?
A Global Measurement Framework to Guide You
Influencer marketing is no longer just about tracking likes and shares. To truly measure success, brands and creators need robust models that align campaign performance with real business objectives. That’s why this year’s report includes an updated global measurement framework, offering the latest and most relevant methodologies for evaluating influencer marketing. Whether you’re a marketer looking to improve ROI or a creator aiming to price yourself more accurately, these insights will help you better understand the benchmarks, the metrics that apply to them, and how to turn that understanding into action.
Influencer marketing is no longer just about tracking likes and shares. To truly measure success, brands and creators need robust models that align campaign performance with real business objectives. That’s why this year’s report includes an updated global measurement framework, offering the latest and most relevant methodologies for evaluating influencer marketing. Whether you’re a marketer looking to improve ROI or a creator aiming to price yourself more accurately, these insights will help you better understand the benchmarks, the metrics that apply to them, and how to turn that understanding into action.
The State of Influencer Marketing in South Africa
Beyond the numbers, we’re offering a data-driven snapshot of the South African influencer marketing landscape in 2025. This includes an updated estimate of the number of creators in the market, along with insights into how many are earning a
steady income from influencer marketing. Whether you’re a brand looking to understand the creator economy or a creator assessing your career opportunities, these insights will help you navigate the evolving industry.
Beyond the numbers, we’re offering a data-driven snapshot of the South African influencer marketing landscape in 2025. This includes an updated estimate of the number of creators in the market, along with insights into how many are earning a
steady income from influencer marketing. Whether you’re a brand looking to understand the creator economy or a creator assessing your career opportunities, these insights will help you navigate the evolving industry.
Category-Specific Benchmarks
For years, both marketers and creators have been asking us for industry-specific benchmarks and, in 2025, we’ve delivered. This year’s report goes deeper than ever, breaking down performance metrics across 18 of the most relevant categories for influencer marketing in South Africa. Now, instead of relying on general averages, marketers can benchmark their campaigns more precisely, and creators can compare their performance within their niche to set competitive pricing and goals.
For years, both marketers and creators have been asking us for industry-specific benchmarks and, in 2025, we’ve delivered. This year’s report goes deeper than ever, breaking down performance metrics across 18 of the most relevant categories for influencer marketing in South Africa. Now, instead of relying on general averages, marketers can benchmark their campaigns more precisely, and creators can compare their performance within their niche to set competitive pricing and goals.
These are just some of the key highlights from the Humanz 2025 South African Influencer Marketing Benchmarks Report. Whether you’re a marketer refining your strategy or a creator looking to benchmark your performance and pricing, this report is designed to be your go-to resource.
If you’d like access to our free ROI benchmarks calculator, have any questions about the report, or want to schedule a free training session, don’t hesitate to reach out to our team. Let’s make 2025 the year of smarter, more rewarding influencer marketing collaborations, for both marketers and creators
Make sure to leave your details below to receive your free copy of the Humanz 2025 South African Influencer Marketing Benchmarks Report
