Content Creator & Brand Success Through Humanz

L’Oréal Paris collaborated with Humanz to adapt TikTok’s “BeautyTok” concept into “GüzellikTok,” aiming to boost brand awareness and sales. The initiative featured 22 beauty creators who produced content across TikTok and Instagram. The campaign established a new, creative trend on TikTok.

Baby Soft partnered with Humanz to shift perceptions and stimulate discussions around toilet tissue. We created a strategy to produce more content from creators highlighting the product’s packaging, functionality, and benefits. This led to campaigns surpassing industry benchmarks in engagement and awareness.

Humanz collaborated with a diverse group of micro, macro and A-list creators to market the launch of new Absolut Vodka Passionfruit and Watermelon flavours. The campaign achieved over 2.94 million impressions and 225,770 engagements, surpassing the initial goals.

In collaboration with Cipla Pharmaceuticals, Humanz launched the #FafChallenge to raise awareness about testicular cancer among South African men. For over five days, the hashtag #FafChallenge trended as the number one topic on South African Twitter.

In launching its new e-commerce platform in South Africa, Zara collaborated with Humanz to execute an extensive creator marketing campaign. The strategy involved over 550 creators. This strategy became the first African campaign to trend number one globally on X, driving thousands of new users to Zara’s online platform.

Humanz collaborated with Turkcell to demonstrate the extensive reach of its cellular network by engaging top Turkish travel creators. These creators journeyed to Turkey’s most picturesque and remote areas, sharing their experiences through photos and videos to highlight Turkcell’s robust national coverage.

Huggies partnered with Humanz to promote their #TiniestFootprint initiative to foster discussions about reducing plastic use. The creators selected for the campaign shared images of their babies on milestone mats, creatively indicating the child’s age and the number of plastic straws avoided by using Huggies wipes. This approach effectively combined personal milestones with environmental impact.

American Swiss partnered with Humanz to highlight its identity as a jewelry brand that celebrates the hard work of being a mother. The campaign leveraged influential creators within the parenthood category and mothers themselves. These creators shared heartfelt, relatable messages of affirmation and appreciation for moms. The campaign achieved six times industry standard engagement rates.

Nola Mayonnaise collaborated with Humanz to showcase the versatility of their product in enhancing meals. Food-focused creators shared authentic, engaging content on Instagram, effectively demonstrating diverse uses for Nola Mayonnaise.

Purity collaborated with Humanz to promote its new range of baby meals, snacks, and drinks. The campaign targeted parents with toddlers, selecting creators who were themselves parents to toddlers. These authentic creators shared genuine, unscripted reviews on Instagram, effectively engaging their audience.