Humans make decisions based on trust. Whether it’s in everyday life or in influencer marketing, people are more likely to act when they believe in the data and the source providing it. For Oak & Luna, a growing jewelry brand, trust in data was the key factor that allowed them to scale their influencer marketing campaigns with confidence, turning a cautious test into a major success.
Testing the Waters
When Oak & Luna first partnered with us in October, they firstly wanted to evaluate the platform and see if the data could truly guide their decision-making. The goal was to determine whether our data-driven approach could help them identify the right creators, optimize content performance, and maximize results. Through our platform, they gained access to real-time data and predictive analytics that reshaped their strategy. Our Pixel tracked audience engagement and conversions with precision, revealing which creators resonated most with their ideal customers. Instead of relying on assumptions, Oak & Luna now had tangible insights—seeing which types of content performed best, which influencers delivered real results, and how to optimize their spending for greater impact. By the end of October, they saw a significant increase in engagement and conversions, with rising sales, lower customer acquisition costs, and a return on ad spend that exceeded expectations.
Scaling with Certainty
By December, Oak & Luna had enough data to make an informed decision. The holiday season was their busiest time of the year, and instead of hesitating, they decided to invest more in influencer marketing—fully trusting the insights we had provided. This was not a leap of faith. It was a calculated move based on performance tracking and clear proof of what worked.
The results were staggering. Sales skyrocketed, increasing by 6 times compared to October. Their ROAS more than doubled, while CPA dropped significantly. The ability to scale rapidly without fear of wasted spend allowed Oak & Luna to maximize the holiday season and set a new standard for their influencer marketing approach. With lower CPA and higher efficiency, their investment in us proved to be a game-changer.
Conclusion
Oak & Luna’s journey with us shows the power of data in transforming not just influencer marketing results, but decision-making confidence. Scaling is not about blindly increasing spend—it’s about making the right moves at the right time, backed by clear insights. With us, Oak & Luna didn’t just grow; they grew smarter, faster, and with absolute certainty that every dollar spent was an investment in success.
For brands looking to expand their influencer marketing efforts, the lesson is clear: trust the data, and scaling becomes not just possible, but inevitable.
