In the past six months, the world has witnessed a dynamic shift in the widespread adoption of AI, revolutionizing numerous industries. From being a helping hand to potentially causing chaos, AI has emerged as a game-changer in this fast-paced technological era.
The influencer economy is also evolving, incorporating strategies like Generation AI that are gaining increasing significance in the realms of marketing and content creation.
With the first quarter of the year behind us, the latter half of the year will encompass various cutting-edge features within the Humanz platform. Users can anticipate an upgraded interface and new AI features tailored to their specific needs, providing innovative technological solutions.
So, what can we expect in the coming months?
What is Generation AI and How it Effects You
After an in-depth study of customer activities in the latest version of our system, we significantly improved user productivity. We revamped our web platform design, improving work processes in campaign management and content creator search.
This upgrade streamlines campaign management, eliminating clutter and noise from the campaign board. It simplifies the process of vetting and shortlisting creators who align with your criteria. The work process has been reorganized, making tagging, commenting, and reviewing content a breeze.
Generation AI refers to the use of artificial intelligence (AI) technologies and techniques in the fields of marketing and content creation. It involves harnessing the power of AI to analyse data, automate processes, and optimise strategies in order to achieve better results in marketing campaigns.
That is exactly what we have done, our new upgrades encompass a range of AI-driven tools and approaches that aim to enhance efficiency, effectiveness, and targeting in the ever-evolving landscape of influencer marketing.
UX\UI Upgrade | Advertisers Platform
After an in-depth study of customer activities in the latest version of our system, we significantly improved user productivity. We revamped our web platform design, improving work processes in campaign management and content creator search.
This upgrade streamlines campaign management, eliminating clutter and noise from the campaign board. It simplifies the process of vetting and shortlisting creators who align with your criteria. The work process has been reorganized, making tagging, commenting, and reviewing content a breeze.
AI Search Features
We are continuously honing our influencer marketing platform by staying attuned to the dynamic market landscape across Israel, South Africa, Brazil, Turkey, and other countries worldwide. This dedicated approach allows us to provide you and our content creators with a seamless experience, ensuring that we deliver the most convenient and effective platform for your influencer marketing needs.
Up until today you have been given the option to filter your search in our advertisers system, a new plugin was added this week: we introduced a new search function based on cutter edge AI technology and search words that will help you refine your influencer search process through Humanz.
Humanz Chat For Influencers Marketing
Another central feature that is in the advanced beta stages is the ‘Humanz Chat’ system based on Humanz data and a language processing tool driven by AI technology. This function enables you to engage in an interactive chat with our system, where it will provide recommendations tailored to your prompts and queries. The purpose of the feature is to allow you to perform a smart and in-depth search about content creators relevant to your brand/campaign.
Humanz AI-Generated Creator Profile Summaries
To refine the search process for creators suitable for you, we are currently adding detailed information about each creator in our platform.
We’ve harnessed the power of generative AI to craft comprehensive descriptions of the creators you’re seeking. These descriptions delve into their primary content themes, the type of content they specialize in, their past collaborations with notable brands and a detailed breakdown of their audience demographics.
We are working while listening to the surrounding market, in Israel, South Africa, Brazil, Turkey and other countries around the world to continue developing the most convenient and accurate influencer marketing platform for you and the content creators who work with you.
