Guides & Benchmarks Archives - Humanz | The Creator Commerce platform

Storytelling That Sells: Why Authenticity Is the Key to Creator Success

Advice for marketers, Guides & Benchmarks, Tips & Tricks, Tips for creators / By humanz

Storytelling Can’t Happen Without Authenticity Storytelling without authenticity falls flat, audiences can always tell when something feels forced. A brand slapped onto a creator’s feed isn’t a partnership; it’s just another ad. And in a world where people crave real connections, that’s not enough. The creators who last aren’t just partnering with brands, they’re bringing …

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Influencer marketing Benchmarks & Measurement for South Africa in 2025

Benchmarks & statistics, Guides & Benchmarks / By humanz

Hello South Africa For the fifth year in a row, Humanz is proud to bring you the most comprehensive influencer marketing benchmarks for the South African market. As the industry continues to evolve, so does our approach to measurement, analysis, and strategic insights. This year, we’re taking it even further—providing not just the latest benchmarks …

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Trends and Benchmarks in South African Influencer Marketing for 2024: Get ahead of the curve

Advice for marketers, Guides & Benchmarks / By humanz

Hello South Africa Want to know how your content and collaborations stack up to other creators and brands out there? This is the place where you can find out. Want to know whether you paid more or less on average than other marketers? Again, this is the place. This short report couples localised trends …

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Harness the Power of Influencer Marketing: Humanz 2024 Influencer Marketing Handbook

Advice for marketers, Guides & Benchmarks / By Kopano Shimange

Say goodbye to stale, one-off campaigns and say hello to high-performing always-on programs that drive sales and brand equity. In the Humanz Influencer Marketing Handbook, you’ll find all the essentials you need for a powerful program that resonates with the South African market and the creators you work with. This handbook will guide you on …

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Navigating the Future: Trends in South African Influencer Marketing for 2024

Guides & Benchmarks / By Pierre Cassuto

Influencer marketing is one of the fastest evolving industries in the world and 2024 is no different, with South African marketers poised to witness some absolutely transformative trends this coming year. Brands are increasingly recognizing the power of building strong influencer partnerships and how they can help improve ROI. Something that’s especially important as they …

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The Metrics That Matter When Working With Influencers vs Content Creators in 2023

Guides & Benchmarks / By humanz

There is a shift in the world of Influencer Marketing. We’ve seen this shift and we’ve had a massive revamped our data systems to reflect these changes, we’re calling it Humanz 2.0. Our objectives for the revamp were to: Ensure compliance with the latest global legal frameworks for data collection and policies from social networks …

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The expert guide to influencer marketing in 2023

Guides & Benchmarks / By humanz

Did you know that the average ROAS of influencer marketing is around 4x but less than 50% of all influencer marketing campaigns results in positive ROAS? Did you also know that 20% of influencers/creators are responsible for 80% of sales for marketers and less than 5% are responsible for more than 50%? Both the adoption …

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How to run influencer marketing programs that drive sales

Guides & Benchmarks / By humanz

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