Zara
The Brief
Number of influencers used:
Pieces of content created:
Channels used:
The Target Audience
The selection criteria
A key differentiator for this campaign was the creator selection process, as Humanz primarily enlisted the services of people who had never been invited to participate in an influencer campaign prior to this one. Through Humanz technology, the team was able to identify a large number of smaller but highly influential content creators with no prior record of influencer marketing, matched against a stringent set of underlying personality traits, content aesthetics, as well as audience demographics and interest that were best suited to the Zara brand
The role of influencers
Creators would receive a gift voucher physically delivered to their address PLUS exclusive early access to the Zara e-commerce platform. Influencers were tasked with documenting the entire journey from the receiving of their gift cards, to their online experience and finally receiving their order.
Impressions
2000000
Impressions Goal
3850000
Impressions Achieved
Engagements
100000
Engagements Goal
187700
Engagements Achieved
