Nola
How Humanz Made People View Mayonnaise Differently
The Brief
Showcase the diversity of how Nola mayonnaise can be used to spruce up a meal.
Number of influencers used:
0
Pieces of content created:
0
Channels used:
The Target Audience
Middle-class Moms between the ages of 18-34 years old
The selection criteria
Humanz listed the campaign on their Humanz marketplace and received bids from upwards of 840 Mom's who were perfectly aligned within our target audience. From this they were able to use their data to handpick a team of influencers that would be tasked with bringing the campaign to life.
The role of influencers
Instagram and food are a match made in heaven and Humanz was able to find TRUE foodies that created content that was so much more authentic than boring s tandard studio pack shots
Engagements
24380
Engagements Goal
183000
Engagements Achieved
+
0
%
Impressions
975000
Impressions Goal
1340000
Impressions Goal
+
0
%
Wrap-up
Humanz brought Nola’s goal to life by pairing the perfect mix of content creators with a well thought out and tailored Instagram specific, foodie focussed strategy that resulted in campaign results well exceeding industry specific KPIs
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