HUMANZ BLOG

An Overview of the Creator Economy in 2022

Everyone is talking about the creator economy nowadays, from VC investors and tech startups, to social media platforms, legacy media companies, D2C brands, online retailers or even financial services companies. The topic has become so broad that it’s pretty easy to get lost, even when you supposedly work in the industry itself.

We’ve put together this quick guide for our teams and partners to help them understand the fundamental numbers, dynamics and what’s actually at stake. As always, we’ve done our best to create an effective executive summary that covers only the most important points and highlights practical applications.
You will find inside:

What the term “creator economy” actually refers to
The size of the addressable market in 2022
What the creator journey looks like & how they make money
Why influencer marketing is so deeply connect to the creator economy
What we know about influencer marketing in 2022

So we hope you find this short report interesting and it helps you whether you are working as a creator, advertiser, investor or just looking to buff up your general knowledge ahead of trivia night.

Make sure to fill in your details below to receive a copy of this FREE report.

HUMANZ SERVICES

About Humanz

Founded in 2017, Humanz is a collaborative AI-powered creator marketing platform that connects content creators with brands. Operating globally with eight local offices spanning across the US, Europe, Latin America, South Africa and the Middle East, Humanz has quickly become a trusted global partner in the creator economy. Its AI-powered platform maximizes campaign impact through authentic partnerships, delivering clear value and consistent engagement. Experience the Humanz difference: Book a demo for marketers or download the app for creators today.

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Build Smart, Successful & Global Creator-Brand Partnerships

Humanz transforms creator-brand partnerships through our data-driven platform and global social marketing expertise. We help develop long-term, transparent collaborations that deliver real value.

By streamlining discovery, management, and performance tracking, we empower both creators and brands to thrive together.

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Frequently Asked Questions About Humanz

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What is Humanz?

Humanz is an AI-powered influencer marketing platform designed to help creators and brands grow together by building rewarding and transparent long-term relationships.

We make it easy for them to collaborate, trust each other, and measure the value they create. Our technology blends media performance and people performance, streamlining discovery, management, and performance tracking, ensuring both creators and brands thrive together.

Experience the future of influencer marketing with Humanz. Contact us to get started.

How can creators sign up for Humanz?

Creators can sign up for Humanz by downloading our app from the App Store or Google Play Store for FREE.

After setting up your account, you’ll gain access to our marketplace where you can connect with brands and explore collaboration opportunities. In our app you can also find the Humanz Academy, AI benchmarks and personal goals for your growth.

Download the app and join Humanz today!

How can brands sign up for Humanz?

Interested in joining Humanz? Sign up through our website to get started.

For a comprehensive overview of our platform’s capabilities and to explore our tailored subscription options, we invite you to contact our team for a personalized demo.

Let us show you how Humanz can transform your influencer marketing strategy.