Purity
How Humanz helped Purity make some noise about a new baby food range
![baby-square](https://www.humanz.com/wp-content/uploads/2022/03/baby-square.jpg)
The Brief
To raise awareness of the new ranges of meals, snacks & drinks that Purity had to offer.
Number of influencers used:
0
Pieces of content created:
0
Channels used:
![dad-feeding-baby](https://www.humanz.com/wp-content/uploads/2022/03/dad-feeding-baby.jpg)
The Target Audience
Parents with toddlers between 3-5 years of age.
The selection criteria
Humanz used their propriety algorithms to identify a team of influencers who were not only parents of toddlers but ALSO carried an above-average level of target market.
The role of influencers
It is well known that new parents love to share notes and who better to make some noise about a new range of baby foods than authentic parents that could share REAL & unscripted reviews.
Engagements
1000
Stats section one
1000
Stats section one
+
0
%
Stats section one
1000
Stats section one
1000
Stats section one
+
0
%
Wrap-up
Humanz brought Purity’s goal to life by pairing the perfect mix of content creators with a well thought out and tailored Instagram specific parenting focussed strategy that resulted in campaign results well exceeding industry specific KPIs.
a look at some of our favourite content
![](https://www.humanz.com/wp-content/uploads/2022/04/Fav-content-1024x507.jpg)