Israeli startup Humanz gets $3 million for marketing platform that certifies influencers’ clout
QUICK SUMMARY | 4 Min Read | Israeli martech startup Humanz has raised $3 million to develop its AI platform that evaluates social media influencers and confirms their, well, influence. The company also received a $1 million grant from the Israeli Chief Scientist. The Tel Aviv startup maintains that while influencer marketing is one of the most cost-effective forms of customer acquisition, marketing teams are hamstrung by unreliable data, fraud concerns and difficulties in tracking ROI. To help marketing teams avoid getting “catfished” by would-be influencers, Humanz collects its own data about social media impressions by analysing ‘billions’ of content pieces and profiles, identifying true tastemakers and fake followers. Beyond that, both marketers and influencers benefit from transparent data, insights and collaboration tools built into the platform.
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