# Humanz: The operating system for creator marketing

> Turn influencer marketing into a growth engine\. Humanz is the AI\-powered platform for creator advocacy \& performance media\. Get started now\!

Generated by Yoast SEO v28.3, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [E\-commerce \& attribution](https://www.humanz.com/ecommerce-attribution/)
- [For Direct\-to\-consumer \(D2C\)](https://www.humanz.com/direct-to-consumer-d2c/)
- [For enterprise](https://www.humanz.com/enterprise/)
- [Be Worth Following — Humanz Ethics Policy](https://www.humanz.com/be-worth-following/)
- [For agencies](https://www.humanz.com/agencies/)

## Posts
- [Paid to Create: The South African Creator Economy 2026](https://www.humanz.com/south-african-creator-economy-report-2026/): How much do South African creators really earn? Findings from 1,200 creators and R100m\+ in verified payments\. Get the free Humanz report\.
- [Influencer marketing benchmarks for South Africa in 2026](https://www.humanz.com/influencer-marketing-benchmarks-measurement-for-south-africa-in-2026/)

## Lessons
- [What this playbook is for](https://www.humanz.com/marketer-academy/why-and-principles/what-this-playbook-is-for/): Why creator marketing results swing so widely, and the four things every campaign must now implement: the brief, the creators, the metrics and the report\.
- [Why and principles](https://www.humanz.com/marketer-academy/why-and-principles/): Why creators work, and the five rules every campaign should follow, regardless of the brief\.
- [The choices](https://www.humanz.com/marketer-academy/the-choices/): How people buy now, what to run, and which behaviours go together\.
- [The workflow](https://www.humanz.com/marketer-academy/the-workflow/): Plan it backwards\. Run it forwards\. Every stage has its must\-dos, a table by behaviour, and a checklist\.
- [Appendix](https://www.humanz.com/marketer-academy/appendix/): Definitions, checklists and sources

## Local content
- [Benchmarks for South Africa](https://www.humanz.com/marketer-academy/south-africa/benchmarks/): Influencer Marketing Benchmarks, South Africa 2026, from Humanz: cost per engagement by industry and category, the fair\-value benchmark for pricing creators\.
- [Creator content is welcome in South Africa](https://www.humanz.com/marketer-academy/south-africa/creator-content-is-welcome/): 42% of South Africans call creator content welcome, ahead of display, social feeds, online video and streaming, yet creators get about 1% of ad spend\.
- [Disclosure rules in South Africa](https://www.humanz.com/marketer-academy/south-africa/disclosure-rules/): The ARB's Appendix K requires paid social content in South Africa, including gifted products, to be obviously identifiable as advertising, a duty brands share\.
- [Gifts and tax](https://www.humanz.com/marketer-academy/south-africa/gifts-and-tax/): In South Africa, gifts are income: SARS expects influencers to declare cash and in\-kind earnings at fair market value\. Flag it to the creator and advertiser\.
- [Guides for South Africa](https://www.humanz.com/marketer-academy/south-africa/guides/): South African guides behind the playbook: the Humanz Influencer Marketing Benchmarks for South Africa 2026, and the IAB SA Disclosure Toolkit 2026\.

## Categories
- [Advice for marketers](https://www.humanz.com/category/advice-for-marketers/)
- [Creators Worth Following](https://www.humanz.com/category/top-creators-worth-following/)
- [Guides \& Benchmarks](https://www.humanz.com/category/guides-benchmarks/)
- [Spotlight on](https://www.humanz.com/category/spotlight-on/)
- [How to use Humanz](https://www.humanz.com/category/how-to-use-humanz/)

## Optional
- [Sitemap index](https://www.humanz.com/sitemap_index.xml)