How to create an effective influencer marketing strategy

A quick guide for our teams and partners to help them understand the fundamentals of putting together an effective influencer marketing strategy, as well as some greatest hazards and pitfalls.

This guide is based on lessons learnt by our teams of customer success managers and generously shared by some of our top customers, with key findings from analyzing over 3000+ campaigns run through the Humanz platform and includes information on:

• An explanation of how creators can create ROAS for marketers
• A simple framework to define your goals & how you will measure ROAS
• The steps to a successful influencer marketing initiative
• How to select the right channels & creators for your program
• Tips on setting budgets and keeping creators motivated.