Cipla Pharmaceuticals
The Brief
Number of influencers used:
Pieces of content created:
Channels used:
The Target Audience
The selection criteria
Only a few days after their World Cup win, the Springboks were the hottest ticket in South Africa and almost unapproachable. Thanks to the incredible relationships within the Humanz community and the meaningfulness of the cause, Humanz was given access anyone they wanted on the team. Using its propriety technology and algorithms, Humanz looked for a combination of Springboks that would provide the largest unique reach for the campaign within a diverse audience and high engagement. Other support influencers were also chosen, based on their creative ability and proven past influence as content creators able to spark responses from their followers.
The role of influencers
Faf De Klerk was tasked with challenging his team mates and fellow South Africans to post pictures of themselves in their own speedos with the aim of starting a conversation around testicular cancer and making it a more approachable topic amongst men. Influencers picked up on the challenge using the #fafchallenge campaign hashtag and amplified the conversation within their audiences .
Impressions
550000
Impressions Goal
3130000
Impressions Achieved
Engagements
275000
Engagements Goal
330360
Engagements Achieved
