Turkcell
How Humanz used travel influencers to promote Turkcell
The Brief
Bring to life just how expansive Turkcell’s cellular coverage is within the Turkish region
Number of influencers used:
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Pieces of content created:
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The Target Audience
The campaign had a broad reach and wanted to target all cellphone users in the Turkish region
The selection criteria
Humanz used their proprietary data to identify Turkeys TOP travel influencers who were not only strong content creators but also had the majority of their audience based within the Turkish region.
The role of influencers
We sent our creator team to the most beautiful (and remote) destinations in Turkey and tasked them with uploading their pictures and videos to amplify TurkCell’s excellent national coverage.
Wrap-up
We turned something as mundane as a mobile coverage campaign into something truly engaging with campaign statistics that included an engagement rate of 5.5% (3x the industry average). The campaign was Turkcell;s most effective influencer campaign on record and went on to win the “The best influencer campaign of the year” at the prestigious Inflow Awards.
